Salt Lake City – Wild Tribute, a philanthropically motivated outdoor apparel company, moved its headquarters to Salt Lake City. Beyond lifestyle and recreation, Salt Lake City’s proximity to the company’s wholesale business and the open arms of local strategic partners as well as the embedded outdoors industry made the decision to move from Kentucky a no brainer. Utah national parks—Arches, Canyonlands, Zion and Capitol Reef, along with Dead Horse Point State Park—are some of the brand’s most valued customers.
“Our national parks and public lands are the fabric of our great country, representing not only heritage but pride. These treasures face a continuous siege of threats and challenges that extend beyond the non-profit sector and our government’s capacity,” said Ben Kieffner, co-founder of Wild Tribute. “We like to think business is the most powerful man-made force on the planet. If harnessed with purpose and passion, why can’t business help plug the gaps in funding and education the parks so desperately need?”
Wild Tribute was invited to a cocktail reception during the last Outdoor Retailers Winter Show, hosted by Salt Lake City’s Department of Economic Development in partnership with Economic Development Corporation of Utah (EDCUtah). Talks between Wild Tribute and the City’s business development team continued from there, and the city’s incentives and financing options were made available.
“We are excited to have an up-and-coming brand like Wild Tribute join the already established outdoor products industry in Utah. Their commitment to supporting our public lands while making great products will fit right in with our outdoor products community,” said Theresa Foxley, president and CEO of EDCUtah.
Wild Tribute was founded in 2012 by Brian Stowers and Ben Kieffner after a culmination of life-changing experiences in America’s backyard motivated the duo to harness the idea of conscious business and do something that matters. The company primarily sells apparel through its website, www.wildtribute.com, and on shelves of retail stores in Salt Lake City, and around national parks and public lands nationwide.
“Our commitment to the amazing grassroots associations that support our public lands is unwavering,” said Brian Stowers, Wild Tribute co-founder. “Beyond Wild Tribute’s 4 percent pledge, we leverage the brand to show Americans how fortunate we are to not only claim these magical lands as our own but also that they’re protected in the first place. Salt Lake City provides the perfect backdrop to deliver our message.”